Stephen and Alice talk about booking holidays online and the language used in advertising holidays on the internet.
The travel ads that are too good to be true
All too often fantastic sounding
advertisements for deals on flights, hotels and holidays turn out to be
misleading. It's an increasingly common complaint from travel consumers around
the world.
Watch the video up to 3’12” and fill in the gaps. Answers in ‘comments’.
1. According to the video, the travel industry
fantastic sounding ads usually turn out to be ____________ ____________.
2. Stephen Duck says that sometimes you see a great
offer and when you start trying to book it, you see that is no longer ____________
or you have to ____________ ____________ ____________ ____________.
He also says that after making the emotional
commitment there’s nothing worse than having to decide to either ____________ ____________
or ____________ ____________ ____________ than you anticipated.
3. Frank Brehany speaks about a family who had booked
their hotel about ____________ ____________ ____________ only to discover about ____________
____________ ____________ that they can’t go to this hotel because it ____________
____________ in ____________.
4. Prof. Ang Peng Hwa speaks about a common practice in
Asia which is called “the bate and switch”. People sign up for a holiday
package and finally if there aren’t enough people they are ____________ to ____________ ____________ .
5. Travel Zoo is a website that has ____________ ____________
around the world. They went through newspapers, magazines and online looking
at ____________ ____________. They say
that ____________ of them didn’t pass their criteria: they were not ____________,
the price was different, there were ____________ ____________ .
6. Some airlines and tour operators had been forced to
withdraw certain adverts. The rivalry between budget airlines has taken the
form of objecting to each other marketing.
A newspaper ad showing a woman in ____________ ____________ sipping a cocktail and proclaiming ” ____________
____________ ____________ ____________ now” was found to be misleading because the
maximum temperatures in the ____________ ____________ ____________ on offer
were between ____________ and ____________ degrees during the promotional period.
1 comment:
1. Pure fantasy
2. Available / pay much more money / pull out / pay more money
3. Six months ago /one week ago / closed down / 2009
4. Switched /another package
5. 23 offices / travel offers / 80% / available / hidden extras
6. A bikini / book to the sun / three warmest destinations / 11 / 14
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